In addition, the Ram 1500 Outdoorsman joined the lineup as a new trim that was designed for outdoor enthusiasts. The 2010 Ram Heavy Duty trucks were available for the first time as a crew cab model – providing Ram with an entry in the highest volume part of the heavy-duty pickup segment. RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lit, lockable and drainable container.
RamBox’s side bins create storage along each side of the pickup bed, space previously left untouched because of wheel-well intrusion. In 2009, Ram Truck introduced the RamBox cargo management system. Significant milestones mark the past 10 years Ram Truck has developed a laundry list of exclusive features including SiriusXM 360L with Personalized Stations by Pandora, reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate, to name a few. “We expect Ram’s momentum to continue, and we feel optimistic that we’re making the right moves, at the right time, to attract buyers.” “Since becoming a distinct brand 10 years ago, Ram has had the benefit of being able to focus solely on trucks and commercial vehicles, allowing us to build the best vehicles possible for our customers,” said Reid Bigland, Head of Ram Brand.
Ram Truck is celebrating a decade of innovation since emerging as a standalone brand in October 2009.
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